Almost 20,000 followers in the first four months of the campaign.
Beatles Story Facebook strategy
We developed a social media strategy for the Beatles Story using Facebook as the primary tool. A Facebook presence was developed from scratch, complete with video content produced exclusively for Facebook, regular news, visitor profiles, competitions and lively content from fans across the world. The strategy included methods of engaging visitors, as well as some Facebook advertising to kick start the fan base.
With almost 20,000 Facebook followers in the first four months of the campaign, social media has become a key part of the attractions marketing approach.
Creative Concern is also actively delivering the Beatles Story Twitter feed and Youtube presence.