Creative Concern

Communications for a sustainable future

Over 100,000 people visited the website in the first 12 months.

Brockholes

website

In Summer 2009, we were commissioned by Lancashire Wildlife Trust (LWT) to develop a brand and build the subsequent website for their latest project; the creation of a new nature reserve and visitor attraction at Brockholes, near Preston in Lancashire.

Look and feel
The brand and website needed to reflect the character of Brockholes, providing an identity that will allow it to stand out from its competitors in the tourism market when it opened in Spring 2011. The site was designed in keeping with the wider brand. A tight grid structure was developed with standard sized images which meant that content management was made easy - the client was to take responsibility for updates from the outset. Because there would be limited content before the launch had taken place, a series of 'ad' spaces were developed to build excitement about the site.

Architecture
The Brockholes site was developed in two phases. The first phase, up to the launch of the reserve, gave outline information about what to expect on site and enquiry forms for conferencing, events and education. The most prominent area of the site during phase one was the blog, an area where Brockholes staff could keep visitors to the site apace with developments in the construction of the visitor centre and wildlife sightings. In addition, those pages dealing with the shop and restaurant were designed to build anticipation ahead of opening.

The second phase would see the blog replaced with key information on how to get to and around the site. An 'Are you inspired?' area was included to capture those interested in Brockholes and help build a community which would grow once the reserve was open for business.

Technical development
The website has and continues to be built in line with the development of the reserve itself. The initial stages were about getting a branded presence online with basic information coupled with experiential blogs which gave the development a friendly face. This process has continued as the project has moved closer to opening. Currently, a new calendar based events section has been completed so that the new marketing team can begin to sell the attractions of the site. An online shop to purchase tickets for events and items from the gift shop will follow.

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