Creative Concern

Communications for a sustainable future

Today nearly five million people use over 14,000 miles of traffic-free and quiet on-road routes right across the UK.

National Cycle Network film for Sustrans

In 1995, Sustrans created the National Cycle Network, giving people the opportunities to get out of their cars and onto their bikes and feet to make their journeys. Since then, the National Cycle Network has grown. Today nearly five million people use over 14,000 miles of traffic-free and quiet on-road routes right across the UK.

We worked with Sustrans to create a campaign to celebrate 20 years of connecting people with places and to encourage more people to make use of this fantastic resource. As a result, we created this lovely animation along with a suite of posters, marques, postcards, a timeline and web adverts.