#WeAreTheClimateGeneration is a European response to a global challenge that impacts on all of us. The time to act is now. It is during our generation’s lifetime that, without action, climate change will lead to consequences that threaten the future of humanity.
We Are The Climate Generation
We are the Climate Generation is a European campaign to raise awareness and demand action on climate change ahead of the 21st Session of the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP21) in Paris in November and December 2015.
In seven countries, seven award-winning photographers have captured families and their hopes and concerns for the future. In the UK, Creative Concern worked with photographer Len Grant to capture a set of beautiful family images.
The campaign has been a joint effort between all the DNS network of agencies. Working together, we have created a campaign that stretches right across Europe – France, Belgium, Germany, Italy, Turkey, Denmark and the UK. In our seven countries, generations of families are creating a movement to tackle climate change.
The photographs take centre stage on the campaign website alongside the opportunity for people to share their own photographs and thoughts about climate change. Using footage shot by each agency, Creative Concern has also made the ‘We are the Climate Generation’ film – watch it on the campaign website.
The campaign has also reached out across social media to gather momentum, awareness and buy in. Using #wearetheclimategeneration people are backing the call to take action on climate change, from the man in the street to members of the Italian Parliament.
Here in Manchester, we’re also organising an exhibition of the photographs at Manchester’s Central Library, The Royal Exchange Theatre and Manchester Metropolitan University.
Join the climate generation: www.wearetheclimategeneration.com
Find out more about our DNS network of agencies: www.donotsmile.com