The World Green Building Council’s focus was, in the words of marketing communications director Angela Howarth, “on a future in which every building in the world emits zero carbon emissions, eliminating the building and construction sectors’ reliance on fossil fuels which are causing irreversible damage to the planet.”

The new look incorporated a series of architectural shapes that created impact without referencing a particular building style or vernacular, in order to elucidate and illuminate the six stages in the lifecycle of any half-decent building: produce; design; use; build, deconstruct and re-use.