Cambridge University

Co-creating a strategy and action plan

Creative Concern was delighted to begin working with Cambridge University to develop the Communications and Engagement Strategy and supporting Action Plan for the Environment and Energy service. The E&E service drives the delivery of the University’s Environmental Sustainability Vision, Policy and Strategy.

Our work began with a comprehensive review of the existing communications and engagement activity including a website audit, review of existing datasets, a social media review and a series of workshops, interviews and online surveys.

The review process led to the co-creation of a new communications and engagement strategy and the development of an Action Plan now being used to inform and guide their team’s activities and strategic direction.

Our approach was to identify and build on the activity that was working but also to identify future priorities and new approaches to comms and engagement.

In addition we developed clear themes to guide future developments. Throughout the process we gained insight from the E&E team leading the work, along with the wider University staff and student community.

Watch this space for further updates as our work continues.