Insights
Focus on Film

31st May, 2025

2025 is going to be a big year for film content. We’ve seen many of our clients using film in ever more creative ways to tell stories, engage with their audiences, support fundraising and share their impact. Here are a few film trends we are seeing and some examples of recent projects to get your creative brains whirring.

Keep reading to the end to be the first to find out about our latest product launch - Story Stream, bringing people and stories to life in a creative and cost effective way.

One shoot, ten edits

Increasingly we’ve been asked to shoot once and then create multiple films for use across multiple channels. This is a great way of getting the maximum impact from your film budget by using filmed content across social media, online, events, presentations and digital marketing.

A campaign for The University of Salford uses projection and dynamic lighting to create a series of films and still imagery to promote a range of Diploma of Higher Education courses. One shoot day was used to create multiple films and edit variations.

Combining film and animation

Another trend we are seeing is the convergence of film and animation, as clients are seeing motion as one creative option that can utilise video, animation and motion graphics. This approach can create a really strong visual dynamic and can be a great way to build your brand identity through film.

We worked with The Tree Council to create a film to promote their Tree Partners programme. This film is being used to support fundraising activities and to inspire companies to join as corporate partners.

Up, up and away

The use of drones has really taken off (ha!) in the Creative Concern film department. Taking to the sky offers some fascinating new possibilities to capture amazing urban and more natural environments from fresh perspectives. Our team have lots of experience to share on making the best creative use of drone videography as part of your project. If you’d like to explore how drones can add an extra dimension to your video projects, drop us a line.

We worked with The University of Manchester to highlight their transformative IT journey. A connected campus to facilitate research and collaboration across the city and the world.

Personal stories

We have been using video recently to tell some really powerful and personal stories. These films are often being used for internal comms or as part of training courses to really get the message across from a personal and emotive point of view. The world of video is constantly changing but people are still fascinated by other people and their stories.

We worked with Marie Curie UK on this film to explore what grief feels like and how we can help others coping with grief.

Accessible video

A common question we get asked is, how can we make our video content more accessible? Accessibility is super important to us as an agency and we are constantly striving to increase our knowledge and practice when it comes to accessible communications. Adding captions has now become the standard but beyond this we can offer British Sign Language video overlays and more to increase the accessibility of your film content. We can also provide guidance and share best practice from across the sector.

We created this film to communicate the culture through Colleague stories at Trafford & Stockport College Group using both sub-titles and British sign language.

New storytelling film product launch

We are super excited to tell you about Story Stream, our new approach to tell your brand or campaign story through inspiring films, uplifting audio, impactful photography and powerful words. We know how difficult it is to find the time to capture and communicate your positive stories. That’s why we’ve developed Story Stream - a new way to capture the stories and content you need in a creative and cost effective way designed for our multi-channel, multi-format world. The Creative Concern Stream Team is a 3-person story telling team, who spend a day with you onsite capturing content designed to re-energise your marketing and communications. The approach is to generate a whole lot of content for film, photography and written case studies from one intensive day of content gathering. We start each project with a workshop where we explain our approach to storytelling and explore how to bring your brand, campaign or organisational story to life. For a free consultation to explore how Story Stream can support your brand storytelling just drop us a line and we can fix up a call.