Insights
Illustrating sustainable travel

We worked with Bournemouth University on a cover illustration and supporting graphics for their sustainable travel plan 2019-25.

The plan aims to showcase sustainable travel both on and off campus, creating a visual representation of locality and activity to represent the University and city with students and residents cycling, walking, using local and University buses, plus trains, car sharing and also digital working.

The sustainable transport illustration was based within a geographical context featuring local landmarks including the Bournemouth Pier, the New Forest landscape and the university gateway buildings.

The design worked with a select colour palette to create an distinctive illustration that represented Bournemouth in a vibrant and eye-catching way.

Full illustration

Latest insights

Keeping it real: Why we need people’s stories now more than ever

In our latest Monthly Insight series, our Senior Copywriter Rebecca Nicholl guides us through her take on keeping it real. Fake news. Deep fakes. Misinformation. AI-generated everything. What’s real? And what’s not?

Read more

The Places We Go

Think about the journeys you make and the places you go. About your fellow travellers and people waiting for you at the other end. The myriad reasons for this trip, or that. The short hops and the long hauls. Now ask yourself, does public transport make you happy?

Read more

Talking Transport

With a number of our team recently returning from delivering the Department for Transport (DfT), United Kingdom Integrated National Transport Strategy roadshow, we feel we're well placed to offer our insights on all things transport related.

Read more