Insights
Beelines
A Cycling and Walking Strategy for Greater Manchester
Following our work on the Made to Move strategy, which set out the ambitions of Chris Boardman, GM’s Cycling and Walking Commissioner, we teamed up again with Chris Boardman and his teams at the Greater Manchester Combined Authority and Transport for Greater Manchester to show the region – and the world! – the exciting new cycling and walking infrastructure planned for Greater Manchester.
Working with Peter Saville, we took the region’s much-loved icon, the bee, and developed a marque that we hope will become synonymous with cycling and walking in the region as it will feature on the signage for the new cycle and walking pathways which will make it easier, safer and more enjoyable for the region’s residents to leave their cars behind. We also designed the document that outlines the plans and shows local residents where the new pathways will be constructed, and exhibition boards for the event that launched the scheme to the public. As the initiative evolves, we have remained involved, designing and producing lapel badges and consultation documents, and we look forward to sampling the new infrastructure when it goes live!
