The issue of air quality gained national attention in the headlines last year and sanctions have been imposed on local authorities as part of the Government's efforts to reduce traffic-related pollution in the form of nitrogen dioxide emissions across the country.

We worked with three councils in the North East on a creative campaign highlighting the issue of air quality and raising awareness of potential measures that will be put in place in Newcastle, Gateshead and North Tyneside, to ensure the new Government targets are met.

The creative was accompanied by a raft of messages used primarily on the council social media channels. A phase of initial engagement took place towards the end of 2018 and the campaign will continue into 2019 with a public consultation beginning soon.