Creating a sustainable healthcare masterplan

We’ve enjoyed a fruitful relationship with Manchester University NHS Foundation Trust over the years, developing their Green Heart behaviour change branding and associated campaigns, and supporting the sustainability team with a wide range of communications.

Our latest project saw us working with the team at MFT and Hillbreak to support the development of the Trust’s new sustainability strategy, known as The Masterplan. 

As the biggest acute Trust in the UK, we all had lofty ambitions for this strategy. It was crucial the first step should be to consult with the Trust’s diverse staff base to understand what the Trust’s sustainability goals and objectives should be – and how the Trust could lead the field.

Using our combined knowledge of sustainability reporting and governance in the healthcare sector and beyond, we worked alongside Trust staff to develop The Masterplan: Making Sense of Sustainable Healthcare, 2018-2023, which has already been deemed by NHS Improvement (NHSI) as exemplar. We look forward to supporting the Trust further with promotional activity relating to this strategy.

You can read the strategy here.