Lancashire Wildlife Trust
Branding a new natural visitor attraction
Branding/Brand toolkit/Stakeholder engagement/Film production/Campaign

When a brand new visitor destination was being planned for an area of land just off the M62 in Preston, it wasn’t long before thoughts turned to branding. 

We worked with Lancashire Wildlife Trust to create a fun and distinctive brand for this family friendly destination. Mixing photography with illustration, a suite of graphic devices and inviting copy lines came together in a brand for Brockholes that’s engaging, educational and enhances the Wildlife Trust’s existing corporate brand.

Six years on and the original brand has successfully evolved with the product, and the brand values are still very much a part of Brockholes' visitor experience. The brand personality guided more aspects of the product than we anticipated, from the way we welcome our visitors to the vents that we run, and we feel the brand has been a key factor in Brockholes’ success so far. I can recommend Creative Concern’s skills at engaging with the client and being sympathetic to many complex requirements. The end results speak for themselves.

Anne Selby, CEO, The Wildlife Trust for Lancashire Manchester and Merseyside

In the first six months, 83,000 people visited Brockholes and there were 57,000 unique visitors to

The launch campaign also won Marketing Campaign of the Year at the Northwest Tourism Awards in 2011.

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