Libraries Connected is an independent charity that champions public libraries by bringing together their leaders to share experience and expertise. The Northwest chapter represents 23 library services, including those in Greater Manchester and Cheshire. We were delighted when they commissioned us to create a campaign to celebrate and promote the diverse range of services they offer.
Through consultation with their teams, we learned that that the breadth of the offer needed to be central to the campaign – libraries are not just about books – and that by showing all the things you can do at your local library we could shift perceptions to help reach a wider audience. We wanted to include a sense of surprise and discovery, and clearly convey that everyone belongs at their local library – they are free and open to all. Finally, we wanted a sense of possibility, to inspire people to engage with their local library and the amazing people who work there.
