Peaks & Plains Housing Trust is an established builder and manager of homes and communities in East Cheshire and The High Peak. They wanted to expand their remit to new offers and audiences, and with this in mind established a new development arm called Chalk – homesbychalk.com.
The work of both organisations is characterised by local knowledge; a sensitive approach to development’ and the goal of profit for purpose. Crossings, a development of apartments housed in a Georgian Mill, is Chalk’s flagship development, and aims – along with future developments – to be a catalyst to re-energise the Sunderland Street area of Macclesfield.
We were asked to come up with the name and develop the messaging and brand for the development. We undertook a programme of research, spoke to local businesses and key stakeholders and devised a set of key characteristics, messages and ultimately the name and brand for Crossings.