Eat and Drink on Campus
We worked with the team at the University of Salford to create a campaign for their new food and drink offer. The new offer is delivered in-house, across three campuses for students, staff and visitors.
Under the new name ‘Eat and Drink on Campus’ the campaign celebrates the new menu with an emphasis on locally sourced produce, a more sustainable approach and a more diverse, international menu offer. With many dishes made on site, the new offer uses seasonal ingredients and supports local growers.
The creative campaign uses a suite of playful illustrations, developed by our team, working alongside a series of fun tag lines to capture the essence and benefits of the new approach.
The campaign rollout includes posters, adverts, digital screens, social media assets and a suite of films featuring cookery tips from the new head chef.
Beyond the launch of ‘Eat and Drink on Campus’ our team will be supporting with key moments in the marketing calendar such as the University Open Days.
