We carried out an extensive consultation process, engaging a wide range of the target audience at multiple stages. We created the brand graphics and illustrations through a co-creation process with their primary target audience – young people aged 9-25. They voted on the colour palette, and the sketches and shapes created in that workshop inspired the final characters and shapes in the brand.

The resulting brand is engaging for young people while flexible enough to communicate effectively to wider audiences, ensuring the charity’s services are presented consistently and accessibly.