Skills for Planet
We designed a bold, campaigning visual identity, from logo and graphics to the exhibition concept. The identity communicates collective action and urgency, with the gap at ‘one minute to midnight’ signalling how little time we have to act. The accompanying graphics highlight key skill areas for designers, signifying the adaptability needed to meet global challenges. We designed all the assets with a bold, campaigning feel, encouraging the design community to be part of a movement, make the change... be 'one of the million’.
We developed all assets with environmental impact in mind – from colour, typography, and digital file sizes to sustainable materials and re-usable exhibition boards. The Green Mindset Diagram builds on the existing language of the Design Council’s ‘Double Diamond’ and highlights six key areas for designers to develop skills – ultimately recognising that design must benefit both people and planet. The Blueprint Report presented the practical steps needed for regenerative design to become standard practice.
We really embraced the green challenge presented by the exhibition design. We used the space to showcase the alternative and more sustainable materials that are available to us as designers, even with a modest budget. PVC vinyl was rejected in favour of the PVC-free eco-vinyl, and panels were produced using reboard and water-based paint from the Little Greene Company. We used local suppliers to minimise travel and the exhibition boards are detachable, meaning they can be used at future Design Council events.
Skills for Planet launched at the London Design Biennale with an interactive exhibition. Thought-provoking messages from design leaders like William McDonough, Ellen MacArthur and Sasha Costanza-Chock encouraged visitors to reflect on their own motivations for designing for planet and to pledge themselves as #I’mOneOfTheMillion. The overall project delivered a visually engaging brand, practical resources for designers, and a sustainable exhibition model.
designers to be equipped with green design skills by 2030
