A global celebration of public transport
Working on the inaugural World Public Transport Day has been a highlight for us here at Creative Concern. UITP came to us with an incredible challenge – to launch a brand new global day. From scratch.
World Public Transport Day is a brand new initiative launching on 17 April 2026. It’s a global celebration of the critical role public transport plays in our everyday lives.
It’s a truly international campaign, with cities, regions and communities across the world taking part to celebrate everything we love about public transport. We needed to communicate the value of public transport in a way that felt relevant everywhere – from policymakers to passengers.
The challenge was to simplify themes around sustainability, economic impact and social value, and turn them into clear, compelling messages that could work across different cultures, languages and contexts.
At the same time, we needed to support a global network of public transport organisations to activate the campaign in their own way.
We developed a full strategic and creative approach to bring World Public Transport Day to life – from the big idea through to the tools partners needed to take part. At the heart of the campaign is a clear, unifying message: One day. Millions of journeys. A simple idea that works anywhere in the world.
There’s a manifesto and bold visual identity at the heart of the campaign. The key messages focus on how public transport moves us all, about getting on as well as around – with work, with life, with each other. Public transport powers people and places and takes us to jobs, education, and opportunities – and makes life cleaner, healthier and more connected. We also shine a spotlight on the people who make it all possible. The drivers, engineers, cleaners – all the people that keep us on the move.
The call to action is super clear: everyone has a part to play – from national operators, transport providers, business and communities. Every action adds up to a global celebration!
We created a flexible brand identity, messaging framework as well as over 300 assets. This included films, templates, presentations, toolkits, translations, children’s activity packs, and activation ideas, as well as a central campaign website to bring everything together.
Strategy, storytelling and practical tools all come together to create a global campaign that still feels relevant in local areas.
Within one month of the campaign toolkit launching in December 2025, over 100 organisations from 38 countries had accessed the toolkit. The website had 23,000 visits from 4,200 users.
Over the course of the campaign, the toolkit was downloaded more than 5,500 times. On World Public Transport Day itself, 186 organisations took part across 148 cities, far surpassing the initial 50-city target. UITP's members planned everything from social media activity and content creation to large-scale events and activations, and members of the public also took part all around the world. This resulted in over 86 million social impressions and 2.1 billion media impressions.
We also worked with a network of creators to tell the stories public transport across six countries, capturing the perspectives of 31 people.
To find out more, head to worldpublictransportday.com
Within one month of the campaign toolkit launching in December 2025, over 100 organisations from 38 countries had accessed the toolkit. The website had 23,000 visits from 4,200 users.
