Forestry Commission

Creative Concern has been a retained agency of the Forestry Commission since 2002 and has worked with the national team since 2010. In that time, we’ve secured extensive national press coverage for their landmark moments, achieved international media profile for one of their largest forest creation schemes, developed consumer facing campaigns to get more people into the forest and taking care of trees, and even found compelling, impactful ways to communicate about tree pests and diseases. 

Northern Forest

Creative Concern has been closely involved with the Northern Forest – an ambitious vision from the Woodland Trust and Community Forests to plant 50 million trees over the next 25 years – since its inception. 

As well as producing a visionary prospectus for the programme, we’ve undertaken extensive stakeholder research and insight development to demonstrate the need for the project, and supported the key partners throughout the process.

We’ve also worked alongside the Woodland Trust PR team – managing regional press across the north to drive public engagement and excitement and generate investor interest to make the vision a reality. The Northern Forest was launched in an announcement by Environment Secretary Michael Gove. The Government has pledged £5.7 million to launch the project, and forms part of its 25-Year Environment Plan, which sets out how we will be the first generation to leave the environment in a better state than we inherited it.

Follow all the latest from the Northern Forest on the Woodland Trust blog and check out the prospectus.

Eden Rivers Trust 

Eden Rivers Trust does incredible work to protect and maintain the River Eden and its catchment. But to help do this, it needed to strengthen its brand and change its tone of voice to become a more active and campaign orientated organisation.

We worked with ERT on a number of projects, starting with the editing and design of the Saving Eden manifesto and action plan. From this strategic start, we’ve since produced a series of films, created an interactive map, developed the Trust’s website, set up a Tumblr blog and devised partnership campaigns, including ‘Call of Nature’ – bringing humour to the traditionally not-so-funny topic of maintaining septic tanks. 

All our work has been characterised by the concept of ‘Save the Eden’, a rallying cry for all audiences to get involved in the river’s future.

Wadden Sea

Spanning 500km of the Dutch, German and Danish coastline, the Wadden Sea is a truly extraordinary World Heritage Site.

Our challenge is to communicate the universal value of World Heritage to an international audience and to celebrate the uniqueness of the Wadden Sea. This involves ensuring scientific and technical information hits the mark when it lands with their target audiences. This led to the development of its brand paper, toolkit, messaging matrix and a multi-language website.

We redeveloped their international website after an extensive research and development phase. The site builds on their brand and has the twin approach of promoting the area to visitors and showcasing the extensive scientific conservation work underway in the area. The site is multilingual, in four languages with an adaptable design system to accommodate a variety of content. 

We continue to support the team in strengthening their brand presence and communicate the wonders of the Wadden Sea to a global audience.

The Wildlife Trust

When a new visitor destination was being planned for an area of land just off the M62 in Preston, it wasn’t long before thoughts turned to branding. 

We worked with Lancashire Wildlife Trust to create a fun and distinctive brand for this family friendly destination. Mixing photography with illustration, a suite of graphic devices and inviting copy lines came together in a brand for Brockholes that’s engaging, educational and enhances the Wildlife Trust’s existing corporate brand. We also designed and developed the original Brockholes website.