2002 – 2017: new brand, new website, new work

This November see us reach a bit of milestone: fifteen years of working with some amazing clients, fifteen years of creating work that matters. To mark the occasion, we decided now was a good time for a new brand, new website and a new way of talking about what we do. If you have a minute please let us know what you think, feedback is always welcome.

Recruiting future adopters

Creative Concern has worked in the adoption sector for several years, supporting local authority and charitable adoption agencies to raise their profiles, and to encourage a more diverse range of people to consider adoption as a way of growing their family. 

Recently, we have been honoured to work alongside two of the new ‘regional adoption agencies’ in the North of England, developing their brands and identities, and powerful launch campaigns. In early 2017, a partnership of five local authorities in Greater Manchester and Cheshire commissioned us to find a name, and create a high profile launch recruitment campaign. The result was Adoption Counts. Alongside a high impact brand and new website, Creative Concern created the creative for its extensive outdoor and digital campaign. The results speak for themselves: over 300 enquiries from future adopters have been taken since the campaign launched in July. 

In summer 2017, Adoption Now (the Regional Adoption Agency for Bury, Bolton, Blackburn with Darwen, Rochdale, Oldham and Tameside) commissioned Creative Concern to develop its visual brand. Customer and colleague consultation led to the creation of a brand that reflects the agency’s eagerness to tackle the tricky questions that surround adoption and help Adoption Now stand out. The brand is set to launch in winter 2017. 

You Can Foster

You Can Foster is a region-wide recruitment campaign that aims to shift perceptions of foster carers and recruit new carers within particular areas of need. The campaign has recently been extended to cover Yorkshire. As part of this, our PR and Content Team has been working with poet Tony Walsh and children’s authors Frank Cottrell-Boyce, Cathy Cassidy, Dan Worsley and Livi Michael on a writing competition that encourages young people in foster care across the North of England to tell their own stories.

The aim of the campaign is to encourage new foster carers to sign up and make a real difference to a child’s life. Huge media interest in the campaign has led to hundreds of entries from youngsters wishing to show the world the scale of their ambition.

This is the Place

It was an honour to be approached to be part of the ‘This is the Place’ book, a creative memorial in response to the attack on Manchester Arena in May 2017. The book, based around Tony Walsh’s poem 'This is the Place’, brought the creative community of Manchester together to reflect on the tragedy. We were given one line of the poem and the challenge of creating one page of the book.

Our idea wouldn’t have been possible without the support of IPAF, which provided a cherry picker to capture the image. The proceeds from the book sales will be split equally across three Manchester charities.

Please support by buying a copy, every penny of the cover price goes to charity.