Journal

Together Trust fostering campaign

We are proud to be working with Together Trust, an amazing charity providing support and care for 3,700 vulnerable young people and adults across the North West.

We are currently working to support the charity to recruit foster carers. Foster carers provide safe, caring homes for children who need them and our campaign is showcasing how brave and brilliant foster carers really are. Being a foster carer is rarely given the recognition it deserves and our campaign is a celebration of how important they are.

The campaign is currently running across programmatic and social media advertising.

Find out more about the charity on the Together Trust website.

Cause4 website and Arts Fundraising website

Cause4 is an award-winning social enterprise that helps charities and organisations to thrive and innovate. The organisation and its partnership programme, Arts Fundraising and Philanthropy (AFP) were looking for a complete re-development of the Cause4 website and AFP website.

We undertook the two projects simultaneously, starting with research and insight and then developing both sites in line with user expectations. For both projects we aimed to streamline the user experience by integrating the sites with external e-learning platforms and improving navigation of large volumes of information.

We used infographics and animation to bring the online experience to life. 

On common ground in Istanbul

Creative Concern’s partner agency in Turkey, Myra, staged its fourth annual conference on communications for social good in December 2018. Our CEO, Steve Connor, took to the stage to give one of the day’s keynotes entitled 'How to make mistakes if you don’t include emotion in your campaigns'.

Themed around ‘The School of Hard Knocks’ and how we learn from our mistakes, the event featured 17 speakers from NGOs, corporations and the creative sector, with 200 participants including academics, CSR managers from multinational corporations, NGO reps and communication/design professionals from 150 different agencies. 

A number of speakers from our European partnership of sustainability-focused agencies, the DNS network, featured on the roster. The conference also presented the opportunity to launch the English/Turkish edition of our network book, 'Be Good', which showcases the network's collective portfolios of responsible, sustainable and ethical creativity.

Forestry Commission Centenary launch

2019 marks the Forestry Commission's centenary year. To celebrate this achievement, the programme launched with Turner Prize winning artist Rachel Whiteread who was co-commissioned by the Forestry Commission and 14-18 Now to mark the centenary with one of her sculptures in Dalby Forest, North Yorkshire.

Nissen Hut is a concrete cast of the interior space of a Nissen hut, the distinctive military structure invented by Major Peter Nissen during the First World War. These prefabricated steel structures were easily erected and had a variety of uses, such as field hospitals, housing and even churches.

Nissen huts were used to house labourers on Forestry Commission land after the organisation was established in 1919. These labourers helped to replenish the nation's timber reserves, which were almost entirely depleted following the war effort.

Creative Concern worked with the Forestry Commission on regional PR for the event. There’s more information about the project and visiting the Nissen Hut on the 14-18 Now website.

Arrive Happy

Our Arrive Happy campaign continues with the launch of several short films promoting the benefits of cycling and walking into and around Liverpool City Region as part of a healthier, happier commute. 

Made on behalf of our client Merseytravel, the films were produced and edited by Creative Concern and feature our Arrive Happy ambassadors walking and cycling around the city region, with dynamic scenery shots and on-screen messages explaining that whether you’re looking to get fit, clear your head, or boost your mood, walking or cycling as part of your daily commute could help to make all of that happen. 

The films were shared across the Arrive Happy Facebook and Twitter channels and promoted via advertising. From a modest budget the films have so far achieved 23,000 full-length views and a reach of almost 100,000 on social media alone.

The campaign is still in full swing, with lots of exciting projects planned for 2019.

Watch the Arrive Happy Film.

Discover more on the Arrive Happy website.

Population Matters new website

Last year saw us work with Population Matters for the first time – a charity that campaigns to achieve a sustainable human population, to protect the natural world and improve people’s lives by promoting positive, practical, ethical solutions.

The team were looking for a full review of their existing communications to refresh the way they talk about themselves, with a focus on being bolder, clearer and more positive about the work they do.

We brought their brief to life by developing a new website that clearly communicates their vision, who the organisation are and highlights the damaging effects of overpopulation to our planet, whilst providing clear actions that supporters can take to make a difference.

Head to the Population Matters website to find out more about the organisation. 

New brand, website and launch campaign for King’s College Hospital Charity

The new brand for King’s College Hospital Charity has just been launched across the group of hospitals supported by the Charity. The brand, developed by Creative Concern, is the result of six months of research and development including focus groups, drop-in sessions, online surveys and brand analysis.

The new brand reflects the Charity’s focus on 'changing lives through pioneering care' and the need to appeal to a broad range of potential donors. The Charity works to make the best care possible by raising money for cutting edge equipment and facilities, innovative research and pioneering treatment. 

As well as developing the brand, Creative Concern has developed the new King’s College Hospital Charity website, the Charity’s Annual Report and a range of high impact launch graphics currently being rolled out across the hospital sites. We also produced a series of design templates, tone of voice and brand guidance to help the in-house team work with the new brand.

BREATHE - North-East air quality campaign

The issue of air quality gained national attention in the headlines last year and sanctions have been imposed on local authorities as part of the Government's efforts to reduce traffic-related pollution in the form of nitrogen dioxide emissions across the country.

We worked with three councils in the North East on a creative campaign highlighting the issue of air quality and raising awareness of potential measures that will be put in place in Newcastle, Gateshead and North Tyneside, to ensure the new Government targets are met.

The creative was accompanied by a raft of messages used primarily on the council social media channels. A phase of initial engagement took place towards the end of 2018 and the campaign will continue into 2019 with a public consultation beginning soon.  

Social Media trends of 2019

 

Keeping up to date with the latest consumer, market, social and ethical trends is essential for any organisation hoping to thrive in their industry. And that’s why here at Creative Concern, we’re looking ahead to what we expect the biggest sustainability and social trends will be in 2019!

Online and social trends can change in a matter of minutes but until the next phase is invented, here are Creative Concern’s top 5 trend predictions for 2019.

 

Topics to watch in 2019

You may have already read our sustainability trend predictions for the coming year, but we couldn't stop there, here are Creative Concern's final five topics to look out for in 2019!

“The trends that are shaping the 21st Century world embody both promise and peril.” ~ Klaus Schwab

A reflection on 2018 trends and Creative Concern’s predictions of the sustainability and social trends that will dominate 2019.

After Attenborough’s imploring final words in Blue Planet II in 2017, “The future of humanity, and indeed all life on earth, now depends on us”, 2018 seemed to witness ethical living and more conscious consumption hit the mainstream as consumers on mass started to take notice of their usage, and tweeted about it. 

Documentaries, such as wildlife biologist Liz Bonnin’s Drowning in Plastic hit the headlines, and hit home. And add to this the steady rise and education of veganism and, of course, the mass outcry when the nation opened their cupboards and realised palm oil seemed to be a previously undetected ingredient in so many of the items residing inside. All in all, 2018 challenged the public’s ethical integrity on a large scale.

However, despite widely discussed efforts – single use plastic bag usage has reportedly dropped by 85% since the 5p charge was introduced and there’s been an estimated 30% drop in plastic bags on the seabed over this time – 2018 still saw global carbon emissions jump to an all-time high.

Keeping up to date with the latest consumer, market, social and ethical trends is essential for any organisation hoping to thrive in their industry. And that’s why here at Creative Concern, we’re looking ahead to what we expect the biggest sustainability and social trends will be in 2019.