Illustrating sustainable travel
We worked with Bournemouth University on a cover illustration and supporting graphics for their sustainable travel plan 2019-25.
The plan aims to showcase sustainable travel both on and off campus, creating a visual representation of locality and activity to represent the University and city with students and residents cycling, walking, using local and University buses, plus trains, car sharing and also digital working.
The sustainable transport illustration was based within a geographical context featuring local landmarks including the Bournemouth Pier, the New Forest landscape and the university gateway buildings.
The design worked with a select colour palette to create an distinctive illustration that represented Bournemouth in a vibrant and eye-catching way.