Journal

Social Media trends of 2019

 

Keeping up to date with the latest consumer, market, social and ethical trends is essential for any organisation hoping to thrive in their industry. And that’s why here at Creative Concern, we’re looking ahead to what we expect the biggest sustainability and social trends will be in 2019!

Online and social trends can change in a matter of minutes but until the next phase is invented, here are Creative Concern’s top 5 trend predictions for 2019.

 

Topics to watch in 2019

You may have already read our sustainability trend predictions for the coming year, but we couldn't stop there, here are Creative Concern's final five topics to look out for in 2019!

“The trends that are shaping the 21st Century world embody both promise and peril.” ~ Klaus Schwab

A reflection on 2018 trends and Creative Concern’s predictions of the sustainability and social trends that will dominate 2019.

After Attenborough’s imploring final words in Blue Planet II in 2017, “The future of humanity, and indeed all life on earth, now depends on us”, 2018 seemed to witness ethical living and more conscious consumption hit the mainstream as consumers on mass started to take notice of their usage, and tweeted about it. 

Documentaries, such as wildlife biologist Liz Bonnin’s Drowning in Plastic hit the headlines, and hit home. And add to this the steady rise and education of veganism and, of course, the mass outcry when the nation opened their cupboards and realised palm oil seemed to be a previously undetected ingredient in so many of the items residing inside. All in all, 2018 challenged the public’s ethical integrity on a large scale.

However, despite widely discussed efforts – single use plastic bag usage has reportedly dropped by 85% since the 5p charge was introduced and there’s been an estimated 30% drop in plastic bags on the seabed over this time – 2018 still saw global carbon emissions jump to an all-time high.

Keeping up to date with the latest consumer, market, social and ethical trends is essential for any organisation hoping to thrive in their industry. And that’s why here at Creative Concern, we’re looking ahead to what we expect the biggest sustainability and social trends will be in 2019.

 

Creating a sustainable healthcare masterplan

We’ve enjoyed a fruitful relationship with Manchester University NHS Foundation Trust over the years, developing their Green Heart behaviour change branding and associated campaigns, and supporting the sustainability team with a wide range of communications.

Our latest project saw us working with the team at MFT and Hillbreak to support the development of the Trust’s new sustainability strategy, known as The Masterplan. 

As the biggest acute Trust in the UK, we all had lofty ambitions for this strategy. It was crucial the first step should be to consult with the Trust’s diverse staff base to understand what the Trust’s sustainability goals and objectives should be – and how the Trust could lead the field.

Using our combined knowledge of sustainability reporting and governance in the healthcare sector and beyond, we worked alongside Trust staff to develop The Masterplan: Making Sense of Sustainable Healthcare, 2018-2023, which has already been deemed by NHS Improvement (NHSI) as exemplar. We look forward to supporting the Trust further with promotional activity relating to this strategy.

You can read the strategy here.

Frontline Care: Saving the NHS?

Focused Care is a model of care revolutionising the NHS. It works alongside GP practices in Greater Manchester to assist patients who have complex needs such as homelessness, long term illnesses, substance misuse and domestic violence.

Creative Concern has worked with the team at Focused Care and ITV Shiver for a number of months on a 30-minute television programme that followed two Focused Care workers, Ruth Chorley and Lisa Chattington, as they helped their patients to rebuild their lives.

The programme Frontline Care: Saving the NHS? was aired by ITV Tonight in November and was watched by 2.5 million viewers.

People's Powerhouse: A charter to transform the fortunes of the North and its people

People’s Powerhouse came to us to work on developing the design for their new charter, which was launched at their conference in Bradford in November. 

The People’s Powerhouse is a movement made up of a diverse network of people who came together to help shape the debate and ensure that people and communities are at the centre of Northern Powerhouse plans. 

The People’s Powerhouse charter outlines their vision of trust, change, fairness and diversity, setting the foundations of the movement to which individuals and businesses can subscribe to. 

With such potent core messages, it was vital to design a document that highlighted and presented them in a clear way, while at the same time remained in keeping with the People’s Powerhouse’s current branding. We therefore integrated their logos characters throughout the document to illustrate the messages of the people.

We designed a charter that encapsulated the location of the North with a ‘Northern skyline’ including not only the most famous landmarks but distinguished and diverse structures from across the North of England. The design was then incorporated into event signs and boards for their conference venue and widely shared by the organisation’s supporters on Twitter.

 

The full charter is available to read and sign up to here.

Manchester Museum: It's in our nature

In the summer of 2018, Manchester Museum came to us to reveal their exciting new plans for their future. 

As the Museum closes a number of its galleries to enable essential building work to take place as their new South Asia and Chinese Culture galleries take shape, the Museum needed to communicate to visitors that their renowned natural history galleries are still open for business – and their dedication to natural history and environmental issues as steadfast as ever.  

As the Museum and Creative Concern share a similar outlook and approach – with shared values, especially regarding sustainability and environmental stewardship – we are excited about the Museum’s longer term ambition for this much-loved Mancunian institution. 

We came up with the Change? It’s in our nature strapline to demonstrate how Museums are continually evolving their exhibitions and gallery spaces to adapt to new influences and to accommodate new ideas, much like the natural world. A physical change to the space, we hoped to convey, shouldn’t be something to fear. This new strapline also signals the Museum’s ‘back to nature’ focus: examining its roots and celebrating its history whilst looking forward. 

Manchester Museum has long had a strong, distinct and memorable visual identity. We wanted the Change? Campaign to work within this well-established framework, but also to evolve and push its boundaries. To carry the strapline, we introduced a bright, bold colour palette, with a gradient to illustrate moving and shifting. We also sought out images of natural phenomena synonymous with change and evolution, such as weather and migration, to further lift the creative and provide visual interest.

On approval, we supplied the campaign assets for the Museum team to roll out across signage, building dressing, interpretation and digital channels. You can read more about the plans for the Museum’s transformation on their website.

We wish Manchester Museum all the best for the forthcoming programme of activity and we look forward to enjoying the new-look Museum when it opens in 2021.

Beelines

A Cycling and Walking Strategy for Greater Manchester

Following our work on the Made to Move strategy, which set out the ambitions of Chris Boardman, GM’s Cycling and Walking Commissioner, we teamed up again with Chris Boardman and his teams at the Greater Manchester Combined Authority and Transport for Greater Manchester to show the region – and the world! – the exciting new cycling and walking infrastructure planned for Greater Manchester.

Working with Peter Saville, we took the region’s much-loved icon, the bee, and developed a marque that we hope will become synonymous with cycling and walking in the region as it will feature on the signage for the new cycle and walking pathways which will make it easier, safer and more enjoyable for the region’s residents to leave their cars behind. We also designed the document that outlines the plans and shows local residents where the new pathways will be constructed, and exhibition boards for the event that launched the scheme to the public. As the initiative evolves, we have remained involved, designing and producing lapel badges and consultation documents, and we look forward to sampling the new infrastructure when it goes live!

https://www.tfgm.com/made-to-move/beelines 

Libraries Connected

In June 2018, Society of Chief Librarians (SCL) announced it would now be known as Libraries Connected, and unveiled an exciting new visual identity.

We worked with SCL on this branding project since Autumn 2017, following a competitive pitch, and were excited to see our new brand launched at the organisation’s two-day conference in June.

SCL is a membership organisation made up of every library service in England, Wales and Northern Ireland, that seeks to advocate for public library services and share best practice. After a successful bid to Arts Council England, SCL entered into a new chapter in its history: to become a sector support organisation for public libraries, strengthening the sector by providing best practice, training and events, promoting the value of libraries and brokering beneficial partnerships with third parties.

Getting the name right for this organisation was critical, especially given the number of different stakeholders involved. The organisation wanted to be ambitious with its naming choices, but also wanted a name that would be easily understood at-a-glance – something that SCL no longer achieved. 

We began with a period of extensive research to better understand the crowded private and public library brandscape in the UK and consultation to interrogate motivations and barriers with diverse stakeholders: the transformation steering group, regional chairs and members, former presidents, and key influencers and partners.

Once a shortlist of names was created, we embarked on a further period of testing and consultation to decide on the correct route. Libraries Connected proved a clear winner and once this was confirmed, the visual identity development began.

We needed an identity to invoke the heritage of the organisation and its solid, well respected reputation, but also one that speaks loud and clear in a contemporary context. 

Since the brand has been approved, we have been working on a suite of marketing and communications collateral, stationery and the design and build of the organisation’s website: www.librariesconnected.org.uk 

 

Student mentoring

In 2017 we started delivering our inaugural mentorship scheme with graphic design students from Manchester Met. Working with six third year students, we have been helping them develop their design skills ready for when they graduate.

Each student has been paired up with a designer at Creative Concern who – through one-to-one sessions – has critiqued their work, providing advice on how to develop it.

The scheme aims to help these students get a more realistic and practical idea of what a career in graphic design will be like and what will be expected of them when they start applying for roles after graduating.

We’ll be working with this group of students until May 2018 and we’re looking forward to developing the scheme further for a new set of students in September.

 

Lakes Ignite

We are really excited to be working once again on the Lake Culture programme to promote Lakes Ignite 2018. We're supporting the festival with digital, social media, PR, content and creative to showcase this unique collection of contemporary art in Cumbria.

Lakes Ignite launched in January and runs through to July, with six specially commissioned artworks. Each installation celebrates the Lake District’s UNESCO World Heritage status, providing a different perspective on the cultural landscape of the Lakes.

Presenting a broad spectrum of media including metal, wood, mirrors, inflatables, performance and virtual reality, the artworks are free to visit and explore at six venues.

Check out our illustrated map and find out more on the Lakes Culture website.