Over the last year and a half we’ve been working with Merseytravel on a grassroots walking and cycling campaign targeted at workers right across the Liverpool City Region. The aim of the Arrive Happy project has been to encourage people to change their travelling habits, whether for their daily commute or leisure journeys.
We’ve reached tens of thousands of people in that time through workshops, social media, viral videos and PR, creating a network of ambassadors who reinforce the core belief that a health commute is within everyone’s reach.
Whether getting off the bus a few stops early each day, cycling to work once a week or walking part of your journey home with a friend there are so many things people can do that will make them feel healthier and happier.
Arrive Happy has made the people of Liverpool City Region into the heroes of the campaign, reflecting a reality and a feeling of aspiration that is really changing the way people engage with their travel choices. Find out more on the Merseytravel website.