People's Powerhouse: A charter to transform the fortunes of the North and its people

People’s Powerhouse came to us to work on developing the design for their new charter, which was launched at their conference in Bradford in November. 

The People’s Powerhouse is a movement made up of a diverse network of people who came together to help shape the debate and ensure that people and communities are at the centre of Northern Powerhouse plans. 

The People’s Powerhouse charter outlines their vision of trust, change, fairness and diversity, setting the foundations of the movement to which individuals and businesses can subscribe to. 

With such potent core messages, it was vital to design a document that highlighted and presented them in a clear way, while at the same time remained in keeping with the People’s Powerhouse’s current branding. We therefore integrated their logos characters throughout the document to illustrate the messages of the people.

We designed a charter that encapsulated the location of the North with a ‘Northern skyline’ including not only the most famous landmarks but distinguished and diverse structures from across the North of England. The design was then incorporated into event signs and boards for their conference venue and widely shared by the organisation’s supporters on Twitter.

 

The full charter is available to read and sign up to here.