The campaign made the issue of trauma real and relatable, and used the elements of shock and hope to inspire support. It also drew attention to the incredible work that is being carried out across Barts Hospital NHS Trust by expressing the investment of time and money that is invested in each and every trauma victim – and the immense skill of the professionals who dedicate their lives to this field of medicine. 

The campaign ran for a period of eight weeks, across social media channels (with organic and paid for content) and through an extensive programmatic digital campaign. The cornerstone of the campaign was a set of video adverts, which were used extensively across all platforms, but multiple creative treatments and formats were delivered, and insight gathering throughout the campaign period enabled us to refine and improve the targeting and performance of the adverts.  

Assets were also developed for the charity to roll out a physical campaign in the hospital sites, including banner displays and literature.