Once we had developed the messaging, we then looked at how to show this through supporting imagery and brand’s design. The brand needed to be simple and accessible but with an element of personality that incorporated their essence. Working closely with the team, we chose to incorporate a hand-drawn heart, drawn by one of the residents in the brand’s logo as the people that BCOP work with are central to everything they do. 

At the end of the process, we developed a set brand guidelines, and a series of templates to help BCOP ensure that all of the work they do refers back to these core values and beliefs, and can even be referred back to when recruiting and developing staff as it captures the qualities they look for in every member of the team.