There is so much meaning packed into the Skills for Planet identity. The logo reflects collective action and urgency. The gap at ‘one minute to midnight’ signals how little time we have to act. And the accompanying graphics highlight key skill areas for designers, signifying the adaptability needed to meet global challenges.

We designed all the assets with a bold, campaigning feel, encouraging the design community to be part of a movement, make the change... be 'one of the million’. 

We also considered environmental impact at each point. That's everything from colour and typography to digital file sizes and production materials, as well as re-use of the exhibition designs built in from the off. Through this, we made sure that we were reflecting the brand values and minimising the impact of design and production.

The Skills for Plant Blueprint was unveiled at the London Design Biennale. An interactive exhibit invited visitors to explore the key green design skills and reflect on their own motivations for shaping a better future. Thought-provoking messages from design leaders like William McDonough, Ellen MacArthur and Sasha Costanza-Chock encouraged visitors to reflect on their own motivations for designing for planet and to pledge themselves as #I’mOneOfTheMillion.

We really embraced the green challenge presented by the exhibition design. We used the space to showcase the alternative and more sustainable materials that are available to us as designers, even with a modest budget. PVC vinyl was rejected in favour of the PVC-free eco-vinyl, and panels were produced using reboard and waterbased paint from the Little Greene Company. We used local suppliers to minimise travel and the exhibition boards are detatchable, meaning they can be used at future Design Council events.