The Fifth Element is a pioneering initiative that seeks to reframe strategies for systemic change and inspire a network of changemakers to play their part in changing our world. The animation is a powerful communication tool – to be used across digital platforms, live events, and social media to encourage engagement in this global movement. There were some incredibly complex ideas to get across, so we worked together to make sure these were being told clearly and correctly – and it a way that would resonate emotionally.

We worked closely with the Club of Rome to develop the tone, script and visual language, making sure that the animation felt authentic, yet hopeful. We wanted the animation to reflect the collective spirit and global community at the heart of the Fifth Element initiative.

We developed the script, storyboard and full animation production, combining graphic, video and illustrative elements to maintain momentum and visual energy throughout. The result is an animation that not only informs but moves people to think, feel and act – because creativity is a always an impactful catalyst for meaningful change.