Work that matters
We were commissioned by the team at South London Partnerships to create a campaign identity and tone of voice for their Government funded trailblazer neighbourhood programme.
This campaign run locally by the South London Partnership, gives local residents the support, guidance, and opportunities they need to take their next steps into finding employment. SLP supports residents living in Croydon, Kingston, Merton, Richmond, Sutton and Wandsworth who:
Are not currently in education, employment, or training (NEET)
Have long-term health conditions, including mental health, MSK, or chronic illness
Are unpaid carers
Live in social housing and regularly access GP or health services
Want to explore their options and the opportunities out there
How we developed the language in the campaign was important. We know that the people who need support to get into work often face multiple and complex barriers to making that first step. It important that people making that first step don’t feel judged and that the programme feels like something that is human-centered, and highly tailored support system – which is why we named the campaign Life Reworked.
When developing the campaign we wanted the identity to reflect the offering of the service. This wrap around support is not 'one size fits all' – if something at first doesn’t work it doesn’t matter – SLP and their partners will keep working with you until you find something that does. The programme empowers individuals to overcome barriers and find sustainable employment, with a strong emphasis on understanding and addressing the unique circumstances and diversity of their target audience.
The design its self is bold and colourful, this reinforces and highlights that Life Reworked is different to other job seeker services – it’s personable approach is built around the individual and offers tailored employment support.
As well as the new identity the SLP wanted to increase enquiries into the service - since launching in January, the first wave of activity ran across socials before having a small OOH presence. The response on socials has been strong with high engagement through the lead generation form - resulting in 200+ enquires in the first 5 weeks of activity.
