Work that matters
Our work with the University of Salford started in 2014 and includes brand review, installations, web design and development.
Right now we are delighted to be working on a virtual open day progamme. Here's a snapshot of the work we've done with the Salford teams.
Brand review, consultation and brand development
In 2014/15 the Creative Concern team carried out an extensive brand review for the University of Salford which involved stakeholder, student and staff engagement, a tone of voice review, visual brand development, a revised colour palette and brand guidelines and the development of a new image gallery.
We also made a series of ‘animating the campus’ recommendations which led to a guerrilla lighting event and the commissioning of a major installation for the Business School.
Salford Business School's Ambition
In 2015 we also delivered a range of innovative interventions for the University's business school. They wanted an ambient marketing campaign for the start of the academic year celebrating ambition.
We began with a teaser campaign of small 3D printed ‘ambitions’ left hidden across the campus but then culminated in a giant set of red letters on the main A6 through campus that became the centrepiece of a #salfordambition campaign on social.
The letters have proved so popular that they have been maintained and kept as a key icon on campus even though they were only intended to last nine months originally.
SURF & School of the Built Environment
We worked extensively with the school of the built environment and in particular the then Centre for Sustainable and Regional Futures on a major programme funded by Mistra Urban Futures on city governance and sustainability, which included extensive content creation and a hugely successful website - ontheplatform.org.uk - which became a knowledge sharing space for urban sustainability. We also helped to organise events, design reports and attended a partnership meeting in Gothenburg.
Realising Just Cities
With the same team from SURF we’ve also worked on the Realising Just Cities programme developing branded materials, a website and programme reports for the research team.
We’re now helping deliver some legacy elements of the ‘Jam & Justice’ theme of the research programme, which concluded in 2019.
