Business in the Community (BITC) is a charity dedicated to responsible business practices. They commissioned us to support the launch of their report – The Right Climate For Business: leading a just transition – which makes an urgent case for delivering a fair and inclusive transition to a net-zero, resilient future where people and nature thrive.
We worked with BITC to design the report and create an animation to incite a sense of urgency for businesses to take climate action.
Our team involved Business in the Community in every step of the creative process. This started with a discovery workshop to co-create the brief, forming a clear core message and tone of voice to be threaded through the animation script.
Using kinetic typography, the findings of the report were brought to life. Animated characters highlight that the climate crisis is a challenge shared by everyone, and that it’s time for businesses to lead a just transition – creating a resilient net-zero future in a way that is fair for everyone.