The Right Climate for Business: Leading a Just Transition

Business in the Community
Making an urgent case for businesses to take action on climate change
Animation, design

Business in the Community (BITC) is a charity dedicated to responsible business practices. They commissioned us to support the launch of their report – The Right Climate For Business: leading a just transition – which makes an urgent case for delivering a fair and inclusive transition to a net-zero, resilient future where people and nature thrive.

We worked with BITC to design the report and create an animation to incite a sense of urgency for businesses to take climate action.

Our team involved Business in the Community in every step of the creative process. This started with a discovery workshop to co-create the brief, forming a clear core message and tone of voice to be threaded through the animation script.

Using kinetic typography, the findings of the report were brought to life. Animated characters highlight that the climate crisis is a challenge shared by everyone, and that it’s time for businesses to lead a just transition – creating a resilient net-zero future in a way that is fair for everyone.

“Working with Creative Concern was a pleasure, from the discovery session to the outputs. Communication was great and the team were responsive to our feedback and ideas, with great attention to detail.  The final report is crisp and clear and the animation works brilliantly to get our core message across quickly and succinctly.” 

Gudrun Cartwright, Climate Action Director, Business in the Community
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