Asda sustainability

Asda
Sustainability communications for the national retailer
Copywriting/Design/Art direction/Animation/Web design/Web development/Film production

Asda has been developing and implementing all kinds of sustainable initiatives for years, but it needed a better way to get them out in a busy marketplace. They knew their actions had to lead, but they wanted a coherent and consistent look, feel and voice when it came to sharing their stories.

Back in 2013, we won the competitive tender to work with their sustainability team. We have developed content, design, animations and film for a whole range of reports, marketing collateral and events and wrote, designed and built their new sustainability website to get all of their work in one place.

We’ve helped Asda to position sustainability at the heart of its business, to support their suppliers to become more sustainable, and be recognised as a leader in the sector. Today, they engage with their suppliers, customers and wider retail sector with a clear voice and ambition, all backed up by the action they’re taking to become more sustainable.

“The team at Creative Concern is great at translating complex messages to fun and engaging communications.”

Laura Babbs, Sustainability Manager, Asda

Using film, we helped ASDA demonstrate how their suppliers are delivering more sustainable products to their customers.