Trauma is the one of the biggest causes of death and disability in the UK, claiming 17,000 lives every year. But few people understand exactly what trauma is or the impact it can have. Barts Charity and Creative Concern have been working together to change that.
The 2018 Barts Charity trauma campaign was informed by research undertaken by Creative Concern, where we explored levels of awareness of the issue and the charity and what would trigger the general population on North and East London to want to find out more. Lively focus groups, one to one interviews and comparator analysis delivered results that we turned into a compelling campaign strategy, and then a creative campaign.