Beatles Story

Beatles Story
Retelling the stories of the Fab Four
PR and media relations/Press launch/Social media campaign/Campaign identity/Campaign Strategy/Design/Film production/Web design/Web development

When the Beatles Story came to us, our challenge was to devise engaging and effective storylines on a weekly basis. Stories that would engage media – local, regional, national and international visitors, new foreign stakeholders, travel trade and so on – and their wider audiences in new and interesting ways.

We identified early on that key to the success of the Beatles Story was strategic partnership work with other organisations in the city (public and private) to create a competitive, united offer that would appeal to people looking to visit Liverpool. We also worked alongside hotels and other tourist institutions, such as Liverpool Football Club, to create offers that would not only increase footfall to the city but also encourage them to explore for longer.

1,600 Beatles fans set a new world record singing 'Love me do'. Photograph by Ant Clausen.

Delivered international PR launch and secured £10 million value of media coverage

Secured coverage in over 50 countries

Delivered exhibition launch in Liverpool and secured £6 million value of media coverage

Managed PR for two royal visits and a world-record sing-along

Built Facebook following from 0 to 90,000 in 12 months

All in all, we implemented a number of exciting, high profile launches including the unveiling of the John Lennon Peace Monument with Julian and Cynthia Lennon, a (successful) Guinness World Record attempt with six local primary schools singing Beatles songs, two royal visits with HRH The Queen and Duchess of Cambridge, as well as a social media driven PR campaign engaging Beatles tribute bands right across the world.

Vigil and PR launch, The John Lennon Peace Monument

“Creative Concern's work for Beatles Story has seen us get headlines the world over. Their PR campaign for the unveiling of the European Peace Monument dedicated to John Lennon, which created in excess of £6m worth of coverage, showed that they really can target valuable media from national news to all important travel trade.”

Jerry Goldman, Former Managing Director, The Beatles Story
Beatles Story train wrap