The new website had to appeal to two key audiences - the potential micromobility user and the potential micromobility business partner. A clear and intuitive navigation was critical to get the users to their end point quickly and efficiently.

The site also needed to be super efficient and intuitive on mobile for those accessing the site on the move and integrate seamlessly with their Mapbox mapping service to help users locate bikes and bays.

Our film team also produced a hero film for the homepage that gives a impactful overview of the Beryl offer, filmed on location in Norwich.

The website development process included user testing with current Beryl customers to explore the content structure and the effectiveness of the new design. Workshops with the project team identified a landing page strategy and defined the web user journeys. Our design discovery sessions were used to refine the use of the Beryl brand online.

We also worked in collaboration to produce the website content with a focus on a succinct, upbeat and friendly tone of voice.