BikeRight!

BikeRight!
Promoting cycling in North Liverpool
PR and media relations/Design/Social media strategy/Campaign planning

Bike Right! has been delivering cycling campaigns across North Liverpool for years, but they needed to raise their profile and get more people to discover the benefits of the bike.

Creative Concern is known for our love – and experience – of cycling, so this was right up our street. We’ve loved working with BikeRight! on PR, social media and design for a number of strategic high profile cycling campaigns across Merseyside. 

Through promoting these activities, we’ve helped BikeRight! to drive uptake in numbers attending activities and ultimately choosing to cycle and walk. We’ve also reached out to schools, businesses, jobseekers, elderly communities, people with health and mobility issues and those who have never cycled before to get even more people out and about by bike. 

Choose Freedom – improving access to job opportunities in North Liverpool
7 Hills – encouraging healthy choices in North Liverpool

Coverage on BBC TV, ITV, BBC Radio Merseyside, Liverpool Echo as well as cycling press, business media, transport, public sector and education.

PR and social campaign for Freewheeling in Halton and Knowsley attracted over 250 locals to participate in cycle maintenance course over six venues.

PR campaign for 7 Hills saw 60 people sign up for a tour with a local historian.

PR for the annual Night Light Ride from Everton to the Liverpool’s Pier Head has attracted in over 30 cyclists every year.

Freewheeling – funded cycling skills tuition on Merseyside 
WheelyGood Guru – BikeRight!’s cycle maintenance tips