Bike Right! has been delivering cycling campaigns across North Liverpool for years, but they needed to raise their profile and get more people to discover the benefits of the bike.
Creative Concern is known for our love – and experience – of cycling, so this was right up our street. We’ve loved working with BikeRight! on PR, social media and design for a number of strategic high profile cycling campaigns across Merseyside.
Through promoting these activities, we’ve helped BikeRight! to drive uptake in numbers attending activities and ultimately choosing to cycle and walk. We’ve also reached out to schools, businesses, jobseekers, elderly communities, people with health and mobility issues and those who have never cycled before to get even more people out and about by bike.