JustOne are a passionate sustainability consultancy on a mission to transform the world, one business at a time. We worked with the JustOne team to develop a new brand, supporting narrative and brand guide.
Work that matters
A brand to spark positive change
JustOne
A brand for a passionate sustainability consultancy
Brand development, design
![](https://creativeconcern.com/sites/default/files/styles/landscape/public/Screenshot%202022-12-14%20at%2017.22.00.png?itok=vNu1NfZV)
The process included workshops with the team, the development of a new logo, tone of voice guide and a suite of graphic devices to help the team communicate their purpose and service offer.
![](https://creativeconcern.com/sites/default/files/styles/gallery_3_2_canvas/public/Screenshot%202022-12-14%20at%2017.23.32.png?itok=kw3CP75D)
![](https://creativeconcern.com/sites/default/files/styles/gallery_3_2_canvas/public/Screenshot%202022-12-14%20at%2017.24.10.png?itok=g5pe5Dr2)
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With a subtle nod to comic book graphic styling, the brand packs a real positive punch with bold typography, gradients, a vibrant colour palette and a series of expressive sparks to communicate the energy and dynamism of their team.
The brand toolkit includes a series of flexible templates to enable the team to rollout the brand in-house.
![](https://creativeconcern.com/sites/default/files/styles/gallery_3_2_canvas/public/Logo%20Black%20Colour_0.jpg?itok=J5AZEq40)
![](https://creativeconcern.com/sites/default/files/styles/gallery_3_2_canvas/public/Spark%20Colour_0.jpg?itok=EX9OZEjP)
![](https://creativeconcern.com/sites/default/files/styles/gallery_3_2_canvas/public/Spark%20Black.jpg?itok=MzI32FeL)
![](https://creativeconcern.com/sites/default/files/styles/gallery_3_2_canvas/public/Logo%20Black.jpg?itok=NuKDpmQn)