British Ceramics Biennial

British Ceramics Biennial
Brand development for a new Biennial
Brand development/Environmental design/Art direction/Design/Web design/Web development

The British Ceramics Biennial (BCB) celebrates the best of ceramic practice and Stoke-on-Trent’s heritage as the centre of British ceramics. They wanted to develop their brand further to position BCB as an authoritative voice in British ceramics.

Creative Concern designed and developed the print, site dressing and website for the BCB in 2015, working with The Clay Foundation. 

The core creative idea saw type imprinted into several types of Stoke-on-Trent clay, showing the fingerprints, marks and scratches that occur naturally when working with this material. The exhibition design made a huge impact in an incredible location – the original Spode Factory in Stoke-on-Trent. 

"What Creative Concern did was deceptively simple in its execution, hiding plenty of robust thinking behind the solution as all good design does. It worked well, rolling out across all our communications, thrown into our venues across signage, information and galleries, and coiled around the city to help create festival visibility and buzz. It has set us up for how we present the festival going forward - with confidence, with clear messaging and with lots of raw materials.”

Andrew Palmer, Joint Head of Marketing, British Ceramics Biennial