Broadening Choices for Older People (BCOP) is a charity that supports older people, both in their care homes and through supported housing and independent living.
Recently we worked with BCOP, speaking to residents, families, staff and other stakeholders to define a set of core values that reflect the amazing work the charity does. Through a series of surveys and workshops we explored their views to develop a robust and engaging set of beliefs, attitudes, behaviours, and a tone of voice that accurately reflected the ethos, the team and the overall brand identity.
At the core of this was their brand essence;