When Brompton set up a Brompton Dock at Manchester Piccadilly train station, it needed to get people using it. But these bikes fold (we love them!) and there was seen to be a nervousness about using them and cycling across the city centre.
Utilising our existing cycling and business networks, we devised a promotional campaign comprised of digital marketing, PR, special offers and corporate membership. Features and introductory offers ran in Manchester Confidential and Creative Tourist, digital advertising targeted users in a 30-mile radius of the city centre and we talked to large businesses about staff membership.
And as for helping people to actually fold and unfold them, we made a short film!