We’re working on a campaign with World Animal Protection, Canada to end the wildlife trade. The campaign is aimed a PetSmart, a chain of pet superstores in America and Canada. PetSmart contributes to the cruel multi-billion-dollar trade that exploits wild animals on an industrial scale. The campaign calls on PetSmart to end the sale of snakes, lizards, tortoises, and frogs in their stores. World Animal Protection is a global animal welfare organisation that is active in over 50 countries.
Work that matters
Campaigning to end the wildlife trade
We worked with the team to devise the campaign strategy, devise the channels and tactics, as well as developing the campaign creative and supporting with the campaign activation across social media and print.
Within less than three months, the campaign easily beat the target of petition signatures and engagement with over 150,000 website sessions to the campaign landing page and over 19,000 petition sign-ups. The campaign continues and we are working with the team on the next phase of activity.