Our brief was to communicate how volunteering is meeting local and global challenges and having a positive impact not only on the people involved but also in addressing urgent issues that help to shape a more positive future. 

The campaign is active across multiple channels and needed video content, written material and stills photography, as well as being produced in line with the campaign visual identity.

Our solution was to maximise the creative output from the time we spent with the volunteers by shooting both film and stills on location as well as undertaking longer interviews that were then used by our copywriter to create the supporting written case studies. Longer case study films were created for online use, supported by social shorts to promote the campaign across social media.

Our process with films of this type is to keep focussed on the core messaging of the campaign and to build the narrative around this core message. In this case, the focus was on the impact of volunteering and how this can bring multiple benefits for the individual, to wider society and to help address global challenges. Once the core narrative structure is agreed, we then explore the visual dynamic of the film to ensure the flow is visually engaging and supports the storytelling.  

A big benefit of our team’s approach is the ability to shoot video, stills and develop written content from one shoot, maximising the value of the time invested.