After we worked on its rebrand, CityCo approached us to communicate the proposed Business Improvement District and gather support from city centre businesses ahead of the vote.
We developed a brand and key messaging for the BID. It was a brand new initiative for the city centre – something that would bring an extra £5 million into the retail core but required buy-in from members. We needed to disseminate information to retailers through a Business Plan and regular mail drops so they would appreciate the benefits and understand their role in making it happen.
The first vote resulted in a ‘yes’ and the BID has been in operation since 2012.
And as for Creative Concern, we’ve continued to work with CityCo to tell the city’s stories through reports, PR and podcasts.