Brands and ballots for Manchester’s city centre management company

After we worked on its rebrand, CityCo approached us to communicate the proposed Business Improvement District and gather support from city centre businesses ahead of the vote.

We developed a brand and key messaging for the BID. It was a brand new initiative for the city centre – something that would bring an extra £5 million into the retail core but required buy-in from members. We needed to disseminate information to retailers through a Business Plan and regular mail drops so they would appreciate the benefits and understand their role in making it happen.

The first vote resulted in a ‘yes’ and the BID has been in operation since 2012.

And as for Creative Concern, we’ve continued to work with CityCo to tell the city’s stories through reports, PR and podcasts.