Co-operatives UK had been running their Co-operative Fortnight since 2011. They came to us to refresh the event, get more people involved and spread the word about the size and scope of co-operatives in the UK.
In 2016, Co-operatives Fortnight encouraged its members to join in The Big Co-op Clean, a new dimension to the Fortnight that aims to encourage stakeholders to join together and commit to a collective clean up in their local community. It could be as large as a mass litter pick or as small as cleaning out cupboards and donating food to a local food bank. We developed a unifying brand and campaign for The Big Clean that could connect to all co-operatives, regardless of the sector they worked in.
The result was a sharable mini-film of all kinds of gloves joining together to get the job done. We also designed campaign posters, postcards, leaflets and stickers, alongside a short film designed for social media use.