Eden Rivers Trust does incredible work to protect and maintain the River Eden and its catchment. But to help do this, it needed to strengthen its brand and change its tone of voice to become a more active and campaign orientated organisation.
We worked with ERT on a number of projects, starting with the editing and design of the Saving Eden manifesto and action plan. From this strategic start, we’ve since produced a series of films, created an interactive map, developed the Trust’s website, set up a Tumblr blog and devised partnership campaigns, including ‘Call of Nature’ – bringing humour to the traditionally not-so-funny topic of maintaining septic tanks.
All our work has been characterised by the concept of ‘Save the Eden’, a rallying cry for all audiences to get involved in the river’s future.