Ensuring the UK’s effective transition to a Net Zero future

A brand to help deliver a net zero future
Brand, design, film, copywriting, web development

We worked with 3Ci (formerly UKCCIC) to develop a new name, brand identity, website and event opener film. The new brand identity, inspired by the slash zero Ø number underpins 3Ci’s ambition to delivering their ambitious national Net Zero commitment to connect places, systems and finance to find investible solutions.

The brand identity allowed for endless creative options with the development of a dynamic and flexible graphic pattern system. The modular ‘pattern overlay’ could be cropped or scaled in a multitude of ways to create different design layouts, independently for a more bold, graphic aesthetic or in combination with photography where the pattern overlays the image.

There is further flexibility in the design with the development of our main hero graphic, a deconstructed segment from the main pattern overlay representing the Ø from zero carbon a bold statement graphic used across 3Ci communication assets.

We created a set of compelling marketing resources based on the new brand style and provided a brand toolkit to support the team with future marketing activity. The event film, using drone footage captuired for 3Ci was created as a scene setter for a series of regional events.

Event opener film

"We are so happy with the system for the branding we are using it as the basis for so many more changes. So, thank you it's been a dream working with you." 


Melissa Clarke, 3Ci
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