To achieve this, we recruited a number of models and captured the campaign imagery in a studio setting. The photography and film shows the models striking dynamic and exhilarating poses, along with contemporary dance and gymnastic movements. 

The campaign aimed to communicate how the University of Salford does things differently; there is a sense of freedom, energy and flexibility in their approach that is a stand out within the academic, higher education market. The campaign creation included a TV commercial, outdoor advertising campaign, online adverts, social media assets and a campaign toolkit for the internal team to roll out. 

The Open Day campaign is currently runnning with initial results showing a positive response in terms of students booking on the open days.