Greater Manchester Mental Health Trust (GMMH) provides inpatient and community-based mental health care for people living in Bolton, the city of Manchester, Salford and Trafford and a wide range of specialist mental health and substance misuse services across Greater Manchester, the north west of England and beyond.
The Trust employs around 4,750 members of staff, who deliver services from more than 130 locations. Over a 12-month period they see in the region of 53,000 service users.
The Trust recently merged from a number of health service providers into one big organisation and they wanted a brand that would unify their services and that could be easily implemented by staff. The challenge was to create a unique identity that did not conflict with the NHS brand guidelines.