HOME

HOME
From a new brand to production artwork
Design/Art direction/Naming/Stakeholder engagement/Research/Copywriting
Photography by Graeme Cooper

When Manchester’s Cornerhouse and Library Theatre merged, it needed a new name and a new identity – one that would resonate with loyal audiences as well as attract new ones. Creative Concern and OStreet Studios won the tender to do just that.

Following extensive research and audience engagement, we developed a brand personality in ‘The Play of Ideas’ and a new name, ‘HOME’, which was both challenging and welcoming. And from that, OStreet created the striking brand.

Since the initial brand development, we have worked on a number of creative projects for them including the creation of a range of production images including Romeo & Juliet, Ghosts, Angel Meadow, Uncle Vanya and Circle Mirror Transformation.

We work closely with their marketing team and a photographer to create these promotional images, developing a detailed photography brief, and sourcing props, locations and costumes ahead of art directing the shoot. The images are used across all above and below the line marketing materials and as part of HOME's media relations strategy.

 

Photography and art direction for Romeo & Juliet: pre-launch season of site specific performances
Home launch film