At a time when the organisation was modernising, International Powered Access Federation (IPAF) asked Creative Concern to refresh its brand to better reflect its work in the health and safety industry.
IPAF promotes the safe and effective use of powered access equipment worldwide. We refreshed the IPAF brand to give it a dynamic, trusted and professional profile in the industry. As part of the refresh, we developed an approach to help IPAF differentiate between its training offer and its core marketing material.
We continue to help the organisation communicate vital safety and statistical information through simple and engaging marketing collateral. This includes training manuals, exhibition stands, annual reports, advertising campaigns and safety guidelines that work internationally, across different languages, cultures and organisations.