Invisible Dust

Invisible Dust
Social media campaigns for when arts meets science
Social media campaign/Film production

When Invisible Dust brought Kasia Molga’s incredible air pollution detecting cape to Manchester as part of the city’s European City of Science Euro Science Forum (ESOF), they wanted to drive awareness of the issue and attendance at their ‘Human Sensor’ performances.

Creative Concern had previously worked with Invisible Dust and the Owl Project to promote their flint knapping event – Rock Music – at Manchester Museum. That had resulted in a ‘standing room only’ performance. For the Human Sensor, they came back to us for our specialist knowledge and Manchester networks.

The social media campaign and film for both the Human Sensor and Rock Music created a buzz, both in the city and in the arts and science communities, and ultimately attendance at the events.

“Invisible Dust commissioned Creative Concern to promote our live event at Manchester Museum, and they delivered outstandingly. Despite the tight deadline, Creative Concern was flexible, prompt and communicated a clear, clever, and efficient plan to meet our specification. Through a variety of mediums including short videos, photographs, direct tweets and presence across all social media platforms, Creative Concern engaged with, and attracted a new audience for Invisible Dust and Manchester Museum. 20% of the audience surveyed mentioned hearing about the project via social media. Without Creative Concern, we would not have been able to promote our live event so successfully. Thank you.”

Bianca Manu, Project Curator, Invisible Dust