Lakes International Comic Art Festival takes over the Cumbrian town of Kendal for a weekend each October. It was going well, but what they needed was improved national and international positioning for the festival, alongside a marketing strategy to connect with audiences beyond the traditional comics community.
We were appointed as the Festival’s marketing partner in 2015, and we’ve been raising the profile and attracting audiences ever since. From PR and social media to film and a brand new website, we love being part of this comic art community.
Our work has secured extensive national media attention and we have brought new marketing ideas to fruition including a comic art exhibition that re-imagined the artwork and stories of Beatrix Potter and featured work from both students and famous comic artists.
Oh, you’ll also find a fair few of us in Kendal in October… see you there?